Most local advertising has a fundamental problem: it can’t tell you if it worked. You run an ad. People see it, or they don’t. Someone walks into your store, maybe because of your campaign, maybe not. There’s no way to know. You’re paying for impressions and hoping for results. Geo-fencing changes that. What Is Geo-Fencing? […]
Are you looking for a way to target potential customers with precision and maximize your return on investment (ROI)? Look no further than geo-based targeting – specifically, geofencing. Geofencing uses the global positioning system (GPS) or radio frequency identification (RFID) to set geographical boundaries, creating a virtual barrier or “fence” around a specified location. Geofenced […]
