People-Based Marketing Technology
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From Basics to Benefits: Understanding Ad Tech

Let’s talk about ad tech—short for advertising technology. It’s the behind-the-scenes magic that makes digital ads work by helping businesses reach the right people in the right places. Whether you’re scrolling social media, streaming video content, or browsing your favorite website, ad tech is working in the background to deliver ads tailored just for you. […]

Best Practices Data Identity Resolution Marketing Personalization Privacy

3 Ways Marketers are Navigating Industry Changes

The industry is at a tipping point due to new regulatory changes. Marketers are facing continuous digital disruption and the challenges of ever-changing regulations. Marketers have a lot to think about when it comes to personalizing marketing communications and connecting with real people in a cookie-less future. According to a recent Forrester survey of brand and agency […]

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