Marketers are overwhelmingly wary of privacy impacts on success outcomes, but relief is coming into view Marketers just can’t seem to catch a break. Two years ago, Covid had them fretting about whether consumers were going to keep spending. Then supply chain disruptions started wreaking havoc on inventory. Just as these issues finally start to […]
Delivering personalized experiences to customers has become increasingly difficult leaving marketers frustrated at every turn. And it’s little wonder, with consumers more protective of their data, greater scrutiny by regulators, evolving and inconsistent privacy regulations, and changes by technology companies like Google and Apple. Although consumers have become cautious about sharing their data, research shows […]
Apple iOS 15 & Privacy- There’s No Reason for Marketers to Sound the Alarm Apple recently announced that the upcoming iOS 15 update will include Mail Privacy Protection. This update is no cause for alarm. The industry has seen lower-than-expected user participation in similar ‘do not track’ initiatives including GDPR and Apple’s most recent iOS […]
Apple announced in their conference yesterday that the iOS 14.5 update will go into effect next week, sending many marketers and advertisers into panic mode. How can marketers and advertisers target consumers effectively once iOS 14.5 is implemented? Is there a better solution for companies to know that they are making the most for every […]
