Living In The Gray Data advancements are revealing campaign possibilities are so much greater in the gray As marketers, we like putting things in neat buckets. We segment, slice and split until we’ve gotten as granular as possible. Then we target like crazy. We market to businesses. We market to consumers. Sure, there’s plenty of […]
Apple’s Not Your Friend. Apple latest to move goal posts in an unconvincing display of privacy theater It’s here. And it’s everything they promised. Apple’s infamous iOS 15 update represents the company’s latest efforts to thwart brand and consumer relationships. Uninstall Gmail and use OUR app. Google is sinister and wants to track you. But […]
