Not every data partner works for you—some might actually be working against you. As consolidation sweeps the data marketplace, advertisers face new risks: hidden conflicts of interest, inflated fees, and less transparency. Many providers are now tied to holding companies, publishers, or platforms that have their own agendas. On the surface, they may look like […]
If your marketing partner is still using third-party cookies or outdated targeting methods, your brand is at risk. Fake clicks. Bot traffic. Lists full of people who never opted in. That’s what most data providers are offering, and it’s quietly killing your ROI. BRIDGE does things differently. Our Data Safe™ process gives you a better […]
