Interest-level data related to health searches and browsing helps connect consumers with the cure for what ails them Health interest data can be tricky. HIPAA, general privacy, and ethics considerations swirl anytime the topic is broached. On the other hand, when people search or browse online about specific health topics and conditions, whether as a […]
What comes after cookies is more obvious than many ad tech companies would like to admit. IAB held its Tech Lab Summit earlier this month. These gatherings convene digital ad players for honest debate and discussion about big-picture tech challenges. And honest they were. IAB Tech Lab CEO Anthony Katsur has been sounding the warning […]
Apple’s Not Your Friend. Apple latest to move goal posts in an unconvincing display of privacy theater It’s here. And it’s everything they promised. Apple’s infamous iOS 15 update represents the company’s latest efforts to thwart brand and consumer relationships. Uninstall Gmail and use OUR app. Google is sinister and wants to track you. But […]
