Back-to-school shopping isn’t what it used to be. It’s no longer a quick weekend trip for notebooks and sneakers. It’s a season-spanning routine searching, comparing, planning, and buying across multiple channels and devices. From dorm checklists to TikTok hauls, families are making thoughtful decisions long before the first bell rings. This shift has made the […]
Targeted digital advertising is essential for getting the most out of your marketing efforts. This July, we’re zeroing in on four key audience groups: back-to-school shoppers, soccer fans, college football fans, and teachers. With the school year kicking off in August and the Premier League and college football seasons starting soon, now is the perfect […]
