As we make our way into October, we see intent peak across a variety of audiences. Halloween drives spending throughout the month, Medicare’s enrollment window opens mid-month, peak fall color is moving south one weekend at a time, and dealer lots are filling up with next year’s models. Each of those runs on its own […]
With football season kicking off, homeowners starting to think about winter, parents adjusting to quieter houses, and families settling back into weekday routines, September brings a fresh wave of purchase intent. Here are the four audiences with real purchase intent this month, and how to reach them. 1. Football Game Day and Tailgate Hosts The […]
August moves in two directions at once. Half consumers are still squeezing out the last weeks of summer, while the other half are already knee-deep in dorm checklists and fall premieres. That overlap is exactly what makes this month interesting for advertisers: four very different audiences, all moving at the same time. 1. College-Bound Students […]
July meets us as summer is in full swing and consumers are looking ahead toward what’s next. Summer routines are still in effect (ballgames, cookouts, road trips) while families are already quietly starting to plan for the school year ahead. That mix of endings and beginnings creates four distinct windows of opportunity this month, each […]
The FIFA World Cup brings audiences together every four years as the biggest stars in the world meet on the field to represent their home countries. This year’s tournament, kicking off June 11th and concluding on July 19th, is poised to draw the largest US audience in the tournament’s history. From the consistent growth of […]
May is a loud month for consumer intent. Graduation ceremonies are taking place, HVAC units get their first big test of the season, young families finalize summer plans, and wellness enthusiasts prep for summer. For advertisers who pay attention to the calendar, May is one of the more audience-rich months of the year. The challenge, […]
January marks a critical conversion window as high-intent January audiences actively research and spend across health, home improvement, travel, and professional development. Learn why these buyers are ready now—and how advertisers can capture demand early with people-based targeting.
