In today’s digital age, data is at the heart of everything we do. It drives decisions, enhances strategies, and gives us valuable insights into consumer behavior. As a result, businesses have shifted their focus towards data-driven marketing to better understand their audience and personalize their approach. One particular aspect of data-driven marketing that has gained […]
People-based marketing is a powerful strategy that has transformed the advertising industry. It focuses on creating personalized experiences for consumers, based on their behavior, interests and preferences. By understanding and targeting individuals instead of broad demographics, people-based marketing allows businesses to reach the right audience with the right message at the right time. Traditionally, advertising […]
