Behavioral segmentation is defined as breaking your target market into distinct subcategories based on how they respond to your brand. This practice is key to understanding your target market and creating an effective email campaign to drive conversions.
Digital Dealer Conference & Expo! The Digital Dealer Conference & Expo is the largest and most progressive digital automotive event in the U.S.! The Bridge team is attending the 3-day conference and expo this year in Orlando, FL with a 20ft wide 10ft high booth (#430 for those in attendance). The conference goes from January 19th-21st and […]
A dealership’s first interaction with a customer isn’t always in the showroom, it is often online. We live in a digital world and all retailers, including automotive, need to have a competitive digital marketing strategy. That’s where auto best practices come in.
