Bridge is the premier Data Driven Marketing company that has the highest level of data timeliness, accuracy and completeness of all data provider in the marketplace.
Our advantage starts with our knowledge of REAL people. Most digital companies rely on cookies and bid stream data to determine which anonymous screens or devices they should serve their ads on. We don’t serve media that way — we connect messages with REAL, specifically-identified people who have been selected from our first-party audience database. There are 250M adults in the U.S. who have chosen to share their data with us and we know who these people are. We know their names, the devices they own, their home and work lifestyles, their purchase intentions, their needs, and passions.
Walking the PII Talk AdExchanger was out recently with a great primer on how to evaluate an identity solution. The tl;dr is to respect privacy, focus on value, enhance data for targeting, and create a single view of the customer. Yes! Yes, yes, yes! It’s obvious, right? So…why aren’t more companies doing all these things? […]
PII scary? Not when it’s done right. Somewhere along the way, the perception of personally identifiable information (PII) morphed into a huge scary monster lurking under the bed. “It has nine eyes!” “Sharp claws!” “It eats children!” For what it’s worth, the naysayers, privacy hawks, and even your average consumer could be forgiven for having […]
