It’s almost the most wonderful (and competitive) time of the year for advertisers. The numbers don’t lie: 85% of U.S. shoppers plan to join in on major sales events this season, and 77% are paying more attention to prices while actively hunting for deals. With stats like these, it’s no wonder that holiday advertising spend […]
Getting your ad in front of the right person shouldn’t feel like a guessing game. But with today’s digital ad platforms, it often does. You build a campaign, set your audience filters, and hope the algorithms deliver. Meanwhile, your budget is quietly drained by misaligned targeting, bots, and inflated engagement metrics. If your ads aren’t […]
As a business owner, you need to know how effective your marketing campaigns are. After all, if you can’t measure the performance of your campaigns, you won’t be able to make decisions that help your business grow. Luckily, attribution tools such as Point-of-Sale (POS) Matchback, Foot Traffic Attribution, and Cross-Device Pixel Tracking have been developed […]
Big Tech’s walled gardens have become inhospitable and overgrown – time to take your ad dollars elsewhere Big Tech’s ad spend appetite is larger than ever but the value it can offer has perhaps never been lower. We are witnessing a digital ad industry in flux. Regulation is playing a role, but as Big Tech […]
