For years, traditional analytics platforms, like Google Analytics and Adobe, have been treated as the go-to tools for marketing measurement. They’re free, easy to install, and familiar. But when it comes to email reporting, they fall short. If you’ve ever looked at a traditional email report and thought, “This doesn’t seem right,” you’re not imagining […]
Since the start of the digital age, email marketing has been the gold standard for connecting businesses with their audience. However, the conventional metrics (e.g. opens and clicks) we’ve long relied on to gauge success are missing the mark. In an industry where personalized experiences are becoming necessary, it’s time to question if traditional metrics […]
Subject Line A/B testing enables your marketing team to determine which message convinced your audience to open and engage with the email sent. By running A/B tests, you can gain a better understanding of your subscribers and their behaviors, allowing you to be more strategic in future campaigns.
