Expand inventory and reach with better targeting for a big ROI boost Adapting to new technology isn’t always easy. And for a long time, programmatic advertising was no exception. Put simply, programmatic advertising digitally automates the ad-buying process. Instead of manually buying ad inventory in one specific place, computer algorithms bid on inventory across a […]
81 million. That’s the number of people consuming streaming media. Connected TVs and streaming sticks, laptops, phones, and tablets – if it’s got an internet connection, more people are watching more video on it than ever before. So says Nielsen, which reported last month that for the first time, streaming viewership exceeded cable usage. That […]
What is CTV? Connected TV(CTV) refers to the televisions used to stream video content over the internet, such as smart TVs and devices connected to TVs (Roku stick, Apple TV, etc). Another common industry acronym often paired with Connected TV is OTT. Over-the-top(OTT) media is the content streamed to any internet-enabled device. Examples include Hulu, […]
