Best Practices People-Based Marketing Programmatic
programmatic video ads

Programmatic video campaigns now viable for any size agency

Expand inventory and reach with better targeting for a big ROI boost Adapting to new technology isn’t always easy. And for a long time, programmatic advertising was no exception.  Put simply, programmatic advertising digitally automates the ad-buying process. Instead of manually buying ad inventory in one specific place, computer algorithms bid on inventory across a […]

Connected TV Multi-Channel People-Based Marketing
Woman relaxing at home in evening and streaming TV

Why tuning out the Connected TV ad opportunity is no longer an option

81 million.  That’s the number of people consuming streaming media. Connected TVs and streaming sticks,  laptops, phones, and tablets – if it’s got an internet connection, more people are watching more video on it than ever before.  So says Nielsen, which reported last month that for the first time, streaming viewership exceeded cable usage. That […]

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