Connected TV People-Based Marketing

Your Playbook for Live Sports CTV Advertising in 2025

Key Takeaways: 81% of football fans prefer live streaming—highlighting the shift to digital platforms. CTV ads offer real-time precision targeting—reach fans across all devices at the perfect moment. BRIDGE ensures no ad fraud—guaranteeing your ads reach real viewers with transparent, measurable results. As we head into 2025, there’s no denying it—live sports and streaming have […]

Connected TV People-Based Marketing
woman relaxing on couch watch ctv/ott

How to Make Every CTV Ad Dollar Count

Connected TV (CTV) is taking over living rooms across America, and its influence is only growing. With 84.9% of Americans regularly using CTV platforms, streaming has become the go-to way to consume content. For advertisers, this shift means one thing: the opportunity to connect with audiences where they’re most engaged—on their favorite streaming platforms. From […]

Audience Insights Connected TV Featured Seasonal Segments
football sitting on a football field, NFL marketing

From Kickoff to Final Whistle: Reach Actual NFL Viewers with BRIDGE

As the NFL season approaches, excitement is building among football fans across the U.S. This season promises unforgettable moments, from the first kickoff to the playoffs. Every touchdown, tackle, and game-winning play will captivate millions of viewers, making NFL games some of the most-watched events in American sports. For advertisers, the NFL’s massive viewership offers […]

Best Practices Connected TV Marketing People-Based Marketing

Measuring Success in Connected TV Advertising: Metrics That Matter

In the ever-evolving landscape of digital advertising, Connected TV (CTV) has emerged as a game-changer, offering advertisers a unique avenue to reach audiences in the comfort of their living rooms. With the rise of streaming services and smart TVs, advertisers now have the opportunity to connect with viewers in a more personalized and targeted way. […]

Best Practices Connected TV Marketing People-Based Marketing
devolution

Adapting Your Marketing Strategies for the Connected TV Era

In the fast-evolving landscape of digital marketing, staying ahead of the curve is imperative for success. With the meteoric rise of Connected TV (CTV), businesses need to adapt their marketing strategies to effectively reach and engage their target audience. In this blog post, we’ll explore key insights and strategies to help you navigate the Connected […]

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