As the digital advertising landscape evolves, the importance of understanding and mastering programmatic advertising continues to heighten. Relevant and personalized messaging at scale is the new standard, and Demand-Side Platforms (DSPs) are the tools that make this possible. In this blog post, we will demystify the complex world of programmatic advertising and equip you with […]
It’s a jungle out there. And for the modern agency, it’s adapt or die. Consider this quote from Michael Kassan, the chairman and CEO of MediaLink. He says: “Nobody has a crystal ball and nobody can say the agency of the future will be this way or that way. But what we can say is […]
Black Friday and Cyber Monday are coming. That’s great news for retailers, small business owners, car dealers, big brands, and just about anyone with a product to sell or a message to push. Marketers of all types anxiously await November 29th. But Black Friday and Cyber Monday are also full of noise and pressure. (Note: […]
Advertisers are always talking about media buying and planning; it’s easy to get lost in the noise. Here’s a simple breakdown of how media planning can drive the success of your multi-channel campaign.
Let’s assume for a moment that you’re not running a paid search marketing campaign for yourself or a client. But you’re doing some other things very well, especially at the top of the funnel. You’ve built an audience and are running highly-successful display campaigns. You’re killing it on Facebook. Ditto for email. Things are running […]
Location data: it’s useful. C-suite execs use it to identify new markets and improve customer service. Retailers use it to understand who comes to their store. Car dealers use it to know if you’ve been near one of their lots lately. It’s an essential tool in any marketer’s arsenal, providing insight into user behavior, consumption […]
5G is going to be a big deal. It’s predicted that over 1.4 billion devices will be running on the fifth-generation network technology by 2025. According to PCMag, you’ll be seeing the first big 5G applications to pop up around 2021 or 2022. Before that, you’ll see wireless carriers mentioning 5G as they compete for […]
The ability to attract and convert prospects into potential customers is paramount to the success of any business, in any day and age, but most especially now. This process, commonly known as lead generation, is an artful balance of strategy and execution. With the myriad of online avenues available, it’s crucial to have a clear […]
In an era where digital marketing is both complex and indispensable, businesses often find themselves navigating a daunting landscape. From garnering trust through data transparency, and battling ad fraud, to seamlessly managing multi-channel marketing efforts, the challenges are numerous. Enter BRIDGE, a cutting-edge platform specifically designed to support small business owners and marketers in their […]
As the digitization of consumer spaces accelerates, programmatic advertising has emerged not just as an option for marketers, but as the crucible within which innovative, data-driven strategies are forged. It’s a dynamic, ruthless marketplace where your approach is either in perpetual motion, adapting at every turn, or is swiftly labeled ‘obsolete.’ Programmatic advertising is a […]
