Tentpole marketing is a dynamic approach that includes strategically centering your promotional activities around significant events that capture public attention. The term originated in Hollywood, where it was used to describe the palpable excitement and anticipation surrounding movie releases, especially during their opening weekend. Today, this approach extends beyond the movie industry to encompass various […]
What is CTV? Connected TV(CTV) refers to the televisions used to stream video content over the internet, such as smart TVs and devices connected to TVs (Roku stick, Apple TV, etc). Another common industry acronym often paired with Connected TV is OTT. Over-the-top(OTT) media is the content streamed to any internet-enabled device. Examples include Hulu, […]
