The dominoes are falling on data providers who fail to meet privacy standards. Fully permissioned PII is the path forward.
Cookies are going away and Big Tech players are trying to find a quick fix for ad personalization. The latest fix? Google Topics.
Next era of email marketing about people, not tired metrics It’s time to stop treating humans like clicks and opens Think outside the email inbox. Hopefully that’s the message every marketer is taking away from Apple’s first shot at dismantling email marketing as we know it. (Social and other forms of mobile advertising aren’t far […]
Apple iOS 15 & Privacy- There’s No Reason for Marketers to Sound the Alarm Apple recently announced that the upcoming iOS 15 update will include Mail Privacy Protection. This update is no cause for alarm. The industry has seen lower-than-expected user participation in similar ‘do not track’ initiatives including GDPR and Apple’s most recent iOS […]