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Navigating the Challenges of Big Tech’s Walled Gardens

Big Tech companies are increasingly creating “walled gardens” — closed ecosystems that control user’s access to information. Google’s new AI search assistant is the latest example, designed to provide quick, summarized answers to search queries. While this feature improves the user experience, it also poses new challenges for businesses and marketers. What is Google’s AI […]

Marketing
walled gardens

Strategies For Scaling Big Tech’s Walled Gardens

Apple’s Not Your Friend. Apple latest to move goal posts in an unconvincing display of privacy theater It’s here. And it’s everything they promised. Apple’s infamous iOS 15 update represents the company’s latest efforts to thwart brand and consumer relationships.  Uninstall Gmail and use OUR app. Google is sinister and wants to track you. But […]

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