Since the start of the digital age, email marketing has been the gold standard for connecting businesses with their audience. However, the conventional metrics (e.g. opens and clicks) we’ve long relied on to gauge success are missing the mark. In an industry where personalized experiences are becoming necessary, it’s time to question if traditional metrics […]
The “demise of email” has been greatly exaggerated. Contrary to popular opinion, email is not only still relevant–it’s growing. Email has long been the primary method of communication. Due to the pandemic, email’s importance has strengthened tenfold. Email is a useful tool that is used both personally and professionally by people and companies around the […]
