What is CTV? Connected TV(CTV) refers to the televisions used to stream video content over the internet, such as smart TVs and devices connected to TVs (Roku stick, Apple TV, etc). Another common industry acronym often paired with Connected TV is OTT. Over-the-top(OTT) media is the content streamed to any internet-enabled device. Examples include Hulu, […]
Advertisers are always talking about media buying and planning; it’s easy to get lost in the noise. Here’s a simple breakdown of how media planning can drive the success of your multi-channel campaign.