Email
reminder email

Reminder Email: It worked. But why was it effective?

This reminder email worked. I opened, clicked, and made a purchase. But why was it effective? Let’s break down the reminder email and my subsequent behavior. Recently, as I was scrolling through my emails one particular subject line caught my eye, “Reminder – Don’t Forget your Mileage Points are Expiring this October.” This subject piqued […]

Creative
holiday emails

Tasteful Tips for Holiday Emails

Get the most out of your holiday emails. Bells are ringing, snow is falling – the holiday season must be upon us. This could only mean one thing: it’s time to start thinking about holiday emails. Your customers are bound to get bombarded with digital marketing through multiple channels, yet email marketing continues to deliver […]

Email
subject line optimization

Subject Line Optimization for the Holidays

As the holiday season approaches, advertisers need to start thinking about ways to improve their marketing strategy. While companies begin to develop their content for the next few months, they’ll want to keep certain best practices in mind. Even if your email content or promotion isn’t especially festive, you can still get creative when it […]

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