Creating an audience profile pinpoints your target customers and delivers ads to your most engaged users. Read more about how audience profiling is essential to advertising.
Audience segmentation gives you the power to connect with the right people, in the right place, at the right time. Learn how to identify your best customers.
With digital marketing’s increasing presence, it is more important than ever for brands to leverage people-based marketing data to amplify user experience. We’ve provided our 3 strategies to effectively create a custom experience for your ideal target audience.
With the marketing world ever changing, it’s important to adjust your content based on your audience. Using marketing as a conversation with your target audience will increase the likelihood of engagement. Here is some insight into the power of conversing with your consumer.
17% of Americans create a new email address every 6 months and 30% of subscribers change their email addresses annually. Learn 3 reasons why email verification is necessary to keep your CRM list up-to-date and build lasting brand-consumer relationships.
There’s a lot of buzz around mobile innovation and mobile marketing and it’s not slowing down. Want to get in on the conversation? We’ve provided a list of the best mobile conferences to attend in 2017.
With the overload of consumer data, it can be overwhelming to organize and optimize it all. Learn how a data management platform (DMP) helps enhance your cross-device campaigns.
If you haven’t heard by now, mobile advertising is at the forefront of all marketing. Learn 5 mobile advertising benefits that will amplify your success.
With over 80 million millennials today, marketers must learn to keep up with the largest and most tech-savvy generation of consumers in U.S. history – and their ever-changing interests and consumer habits. Here are some tips for marketing to millennials.
The advertising world is going mobile – So should you. Learn how mobile advertising is leading today’s industry and how you can keep up with your consumers.
