Apple’s Not Your Friend. Apple latest to move goal posts in an unconvincing display of privacy theater It’s here. And it’s everything they promised. Apple’s infamous iOS 15 update represents the company’s latest efforts to thwart brand and consumer relationships. Uninstall Gmail and use OUR app. Google is sinister and wants to track you. But […]
The past year has been a whopper, to say the least. With it, brought about a lot of uncertainty in not only our personal but our professional lives as well. If 2020 taught us anything, it’s that we can never be too prepared. We’ve gathered a list of the Five Top Marketing Trends marketers and […]
More and more states are starting to legalize medical and recreational use of cannabis, which has led to the rise of cannabis and CBD marketing campaigns. Cannabis and CBD campaigns with BRIDGE allow you to reach real, verified people in a compliant way. The cannabis industry is worth $61 billion and nationwide cannabis sales increased […]
In today’s digital age, data is at the heart of everything we do. It drives decisions, enhances strategies, and gives us valuable insights into consumer behavior. As a result, businesses have shifted their focus towards data-driven marketing to better understand their audience and personalize their approach. One particular aspect of data-driven marketing that has gained […]
People-based marketing is a powerful strategy that has transformed the advertising industry. It focuses on creating personalized experiences for consumers, based on their behavior, interests and preferences. By understanding and targeting individuals instead of broad demographics, people-based marketing allows businesses to reach the right audience with the right message at the right time. Traditionally, advertising […]
In today’s digital landscape, connecting with consumers has become increasingly challenging. Traditional marketing tactics such as email campaigns and banner ads have lost their effectiveness due to oversaturation and the rise of ad blockers. As a result, businesses are turning towards people-based marketing – a strategy that puts the focus on individuals rather than broad […]
In today’s digital world, customers expect personalized and relevant interactions with brands. As a result, traditional marketing methods are becoming less effective in driving customer engagement. This is where people-based marketing comes into play. So what exactly is people-based marketing? It’s an approach that uses data to create personalized user experiences across multiple channels. Unlike […]
Today, let’s embark on a journey through the ever-evolving landscape of privacy and people-based marketing. It’s a hot topic, and we’re here to unravel the complexities, chat about the dos and don’ts, and explore how you can navigate this new terrain while keeping things friendly, personal, and, of course, compliant. Ready? Let’s dive in! The […]
Today, we’re cutting through the buzz and diving straight into the world of People-based marketing – a strategy that’s turning heads for its remarkable Return on Investment (ROI). Let’s skip the jargon and get down to earth with practical strategies that can elevate your marketing game. Understanding People-Based Marketing People-based marketing isn’t rocket science. It’s […]
Are you looking to get your feet wet with a people-based marketing strategy, but not sure where to start? Don’t worry—you’re definitely not alone. People-based marketing is on the rise and becoming an essential tool for businesses of all shapes and sizes. It promises powerful insights from data collected about customers, allowing companies to deliver […]
