The ever-growing gap between ad exposure and tangible business outcomes has long been a tough challenge, with 74% of marketers reporting that they cannot measure or report how their marketing efforts directly impact their business. Most traditional metrics, like clicks and impressions, only offer a vague measure of success and are of little help. This […]
As a business owner, you need to know how effective your marketing campaigns are. After all, if you can’t measure the performance of your campaigns, you won’t be able to make decisions that help your business grow. Luckily, attribution tools such as Point-of-Sale (POS) Matchback, Foot Traffic Attribution, and Cross-Device Pixel Tracking have been developed […]
How to Drive Revenue, Acquire New Customers, and Optimize Ad Spend Multichannel campaigns drive 37% more lift and engagement. This will allow you to capture your user’s attention, convert leads and optimize your ad spend. Please read our multichannel campaign best practices and benefits below: 1. Determine campaign objective and duration The first step of […]
