Best Practices Multi-Channel
mutlichannel campaign

5 Multichannel Campaign Best Practices

How to Drive Revenue, Acquire New Customers, and Optimize Ad Spend Multichannel campaigns drive 37% more lift and engagement. This will allow you to capture your user’s attention, convert leads and optimize your ad spend. Please read our multichannel campaign best practices and benefits below:  1. Determine campaign objective and duration The first step of […]

Best Practices Connected TV Marketing People-Based Marketing
Woman relaxing at home in evening and streaming TV

Comparing Traditional TV vs. Connected TV Advertising: Pros and Cons

In the ever-evolving landscape of advertising, businesses face crucial decisions regarding the platforms they choose to promote their products or services. Traditional TV advertising has long been a staple in marketing strategies, but the rise of Connected TV (CTV) has introduced a new dimension to the advertising game. In this blog post, we’ll delve into […]

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