Since the start of the digital age, email marketing has been the gold standard for connecting businesses with their audience. However, the conventional metrics (e.g. opens and clicks) we’ve long relied on to gauge success are missing the mark. In an industry where personalized experiences are becoming necessary, it’s time to question if traditional metrics […]
Studies show that email marketing generates $36 for every $1 spent, establishing it as one of the most effective digital marketing strategies for businesses looking to connect with their target audience. With its ability to directly reach individuals in their personal inboxes, email marketing offers a unique opportunity for businesses to engage and convert prospects […]
Email marketing has been around for quite some time and has proved to be an incredibly effective and powerful tool for businesses to reach their target audience. The ability to send personalized and unique content to potential and existing customers through email has opened up new and exciting possibilities for businesses looking to grow and […]
