Connected TV Marketing

Win Big During FIFA World Cup 2026

The FIFA World Cup brings audiences together every four years as the biggest stars in the world meet on the field to represent their home countries. This year’s tournament, kicking off June 11th and concluding on July 19th, is poised to draw the largest US audience in the tournament’s history. From the consistent growth of […]

Audience Insights Connected TV CPG People-Based Marketing
father and daughter

Target High-Intent Audiences this June as Summer Kicks Off

June doesn’t ease into summer, it arrives with a full agenda. And as temps continue to rise, so does purchase intent for some key audiences thanks to the month’s big events. June sees final summer trip preparations, parties and gatherings, the 2026 FIFA World Cup, and Father’s Day. Read on for BRIDGE’s four high-intent audiences […]

Press Releases

BRIDGE Appoints Morgan Jetto As Executive Vice President, Business Development & Ecosystems

Industry Veteran to Lead Strategic Partnerships as BRIDGE Extends Its Position as the Trusted Partner for Audience Targeting, Curation, and Agentic Audience Targeting New York, NY | April 21, 2026 — BRIDGE, the verified people-data layer for advertising and marketing, today announced the appointment of Morgan Jetto as Executive Vice President, Business Development & Ecosystems. […]

Audience Insights Featured People-Based Marketing
soccer mom, woman driving her daughter to soccer practice, featured audience, august featured audience

Target High-Intent Shoppers This August with Fresh, Verified Audiences

Back-to-school, college kickoffs, and late-summer savings. August is packed with moments that drive consumer decisions. With BRIDGE’s Data Safeâ„¢ audience segments, you can tap into those moments and connect with real people who are actively shopping, planning, and spending. Every person in our audience is tied to a verified postal and email address, so there’s […]

Connected TV People-Based Marketing
person holding remote up to a TV, streaming services, connected tv

Why Run CTV Ads with BRIDGE?

Connected TV (CTV) advertising gives brands the power to reach real people while they stream their favorite shows on platforms like Hulu, Roku, and Amazon Fire TV. It brings your message to the biggest screen in the house, where viewers are relaxed, engaged, and ready to watch. Below, we’ll walk through what CTV advertising is, […]

Connected TV People-Based Marketing
woman relaxing on couch watch ctv/ott

How to Make Every CTV Ad Dollar Count

Connected TV (CTV) is taking over living rooms across America, and its influence is only growing. With 84.9% of Americans regularly using CTV platforms, streaming has become the go-to way to consume content. For advertisers, this shift means one thing: the opportunity to connect with audiences where they’re most engaged—on their favorite streaming platforms. From […]

Audience Insights Connected TV People-Based Marketing Targeting
football marketing campaign

Football is Back! Gear Up Your Marketing Campaigns for the Season

The 2024 football season is upon us, and live sports are back in full swing—bigger and better than ever! After the disruptions caused by the pandemic, which severely limited spectator attendance in 2020, the sports industry faced significant financial challenges. However, the return of packed stadiums and high viewership has reignited opportunities for teams, advertisers, […]

Connected TV Media People-Based Marketing Targeting

Tap Into Netflix’s Growing Audience with BRIDGE

We are thrilled to announce that BRIDGE now provides advertising opportunities on Netflix’s ad-supported tier and during their live events. This exciting development opens new doors for advertisers aiming to connect with a vast and highly engaged audience on one of the world’s leading streaming platforms. As Netflix’s ad-supported tier continues to gain traction, brands […]

Audience Insights Connected TV Featured Seasonal Segments
football sitting on a football field, NFL marketing

From Kickoff to Final Whistle: Reach Actual NFL Viewers with BRIDGE

As the NFL season approaches, excitement is building among football fans across the U.S. This season promises unforgettable moments, from the first kickoff to the playoffs. Every touchdown, tackle, and game-winning play will captivate millions of viewers, making NFL games some of the most-watched events in American sports. For advertisers, the NFL’s massive viewership offers […]

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