Expand inventory and reach with better targeting for a big ROI boost Adapting to new technology isn’t always easy. And for a long time, programmatic advertising was no exception. Put simply, programmatic advertising digitally automates the ad-buying process. Instead of manually buying ad inventory in one specific place, computer algorithms bid on inventory across a […]
Social media ad campaigns are struggling to deliver on reach and affordability. A more balanced approach could save the day. “It’s part of a complete breakfast!” Growing up watching Saturday cartoons, that familiar tag seemed to play at the end of every cereal commercial. Lately, it’s exactly how I’ve been thinking about social media advertising […]
What is CTV? Connected TV(CTV) refers to the televisions used to stream video content over the internet, such as smart TVs and devices connected to TVs (Roku stick, Apple TV, etc). Another common industry acronym often paired with Connected TV is OTT. Over-the-top(OTT) media is the content streamed to any internet-enabled device. Examples include Hulu, […]
