Data Identity Resolution PII Privacy
Permission-Based PII

As The Cookie Crumbles, First Party Data Gets A Fresh Look

Marketers are finally coming to terms with the fact that they can’t have their cookies and eat them too.  Big Tech has begun maneuvering to escape the crosshairs of regulators, lawmakers, and privacy advocates alike, beginning with Google’s announcement that they will be disabling third-party cookies in 1% of global Chrome users.  Good riddance.  In […]

Data Identity Resolution People-Based Marketing Privacy
Mulitple devices connected by data to show trust in the data ecosystem

Building Trust in the Data Ecosystem | A Conversation with Truthset & Bridge

Building Trust is Key in the Data Ecosystem: A conversation with Truthset and Ilana Hendlish, Chief Revenue Officer, Bridge Trust is difficult under the best circumstances; nowhere is this more true than in the data ecosystem. Over 4,000 companies globally are engaged in selling data, vying for a piece of an estimated $200B industry. For marketers, […]

Data Marketing Privacy

We’ve joined the Digital Advertising Alliance. Here’s what that means.

Transparency. Accountability. Control. All important things, especially in a world where some publishers and ad tech vendors place a less-than-ideal emphasis on user privacy. But around these parts, we take users’ privacy seriously. The only good privacy policy is one in which you’re completely honest with your users, and we’ve long advocated for unified national […]

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