Data Identity Resolution PII Privacy
Permission-Based PII

As The Cookie Crumbles, Permission-Based PII Gets A Fresh Look

Marketers are coming to terms with the fact that they can’t have their cookies and eat them too.  With Big Tech maneuvering to escape the crosshairs of regulators, lawmakers, and privacy advocates alike, tracking cookies have emerged as key collateral damage.  Good riddance.  In the absence of more effective, cost-efficient alternatives, cookies rose to prominence […]

Data Identity Resolution People-Based Marketing Privacy
Mulitple devices connected by data to show trust in the data ecosystem

Building Trust in the Data Ecosystem | A Conversation with Truthset & Bridge

Building Trust is Key in the Data Ecosystem: A conversation with Truthset and Ilana Hendlish, Chief Revenue Officer, Bridge Trust is difficult under the best circumstances; nowhere is this more true than in the data ecosystem. Over 4,000 companies globally are engaged in selling data, vying for a piece of an estimated $200B industry. For marketers, […]

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