When it comes to choosing a marketing partner, it’s easy for businesses to get caught up in the promises of big success at low prices. Though with low prices and too-good-to-be-true numbers, there comes a major risk of ad fraud. By 2023, ad fraud will cost the digital advertising industry $100 billion per year. It’s […]
Email marketing is an essential component of digital marketing strategy that uses emails to promote a brand, products or services. Despite the evolution of digital marketing and the emergence of new channels to drive sales and generate leads, email marketing has remained as a formidable force in the marketing world. It remains one of the […]
