Political
political campaigns

Third-party cookies not up for reelection in 2024

Why that’s a good thing and how targeting actual people will bring much-needed change to the fraud-filled, bloated political advertising game Fall is approaching in an even-numbered year. That means inboxes are bracing for an onslaught of political advertising.  Actually, it’s already begun and shows no signs of slowing. More than $8B was spent on […]

Audience Insights Connected TV Multi-Channel
political advertising

Political Advertising Is Moving to Connected TV

It’s time to throw out the political advertising playbook from previous election cycles. Television has long been the mainstay for political advertising strategies. The Dwight Eisenhower campaign in 1952 elevated TV as the primary channel for politicians to connect with registered voters across the country. However, there’s been a change in consumer viewing habits. As […]

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