Business Marketing People-Based Marketing Seasonal Segments Targeting
man shopping for the holidays online, holiday shopping, holiday shoppers, reach real holiday shoppers, retail intent data, first-party data, online holiday shopping

Win Q4 by Targeting the Holiday Shoppers Who Actually Matter

It’s almost the most wonderful (and competitive) time of the year for advertisers. The numbers don’t lie: 85% of U.S. shoppers plan to join in on major sales events this season, and 77% are paying more attention to prices while actively hunting for deals. With stats like these, it’s no wonder that holiday advertising spend […]

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