Small businesses are the backbone of the American economy, making up 99.9% of all businesses in the U.S. and totaling over 32.5 million. However, they often face significant challenges when it comes to advertising—like limited budgets, rising competition, and the need to stand out in a crowded market. With the right strategies and tools, these […]
In digital marketing, identifying and connecting with your target audience and target market are the first steps to achieving advertising success. Although the terms “target audience” and “target market” are often used interchangeably, they represent distinct concepts that require different approaches for effective marketing. Below, we will explore the key differences between these two concepts […]
