Best Practices Data Marketing People-Based Marketing
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Top Trends in Email Marketing: What’s Working in 2023

With the onset of digital dynamics in the marketing industry, email marketing continues to take a pivotal role in marketing strategies. With ample data available, the highlight of email marketing is producing personalized and impactful content to the customers. However, to hold customer attention in this digital age, it’s imperative to recognize emerging trends in […]

Best Practices Email Marketing People-Based Marketing Technology
email

Why Email Marketing Remains a Powerhouse in Digital Advertising

There’s no denying the power of digital marketing today. From social media to search engine optimization, businesses have a range of digital marketing strategies at their disposal. However, in the midst of all these, email marketing remains one of the most effective ways to reach customers. In this blog post, we’ll explore why email marketing […]

Best Practices Email Marketing People-Based Marketing Targeting
email

Boosting Your Business Growth with Effective Email Marketing Strategies

Email marketing has been around for quite some time and has proved to be an incredibly effective and powerful tool for businesses to reach their target audience. The ability to send personalized and unique content to potential and existing customers through email has opened up new and exciting possibilities for businesses looking to grow and […]

Data Marketing News People-Based Marketing

BRIDGE Truth{set} Announcement: Ranked #1 in Consumer Audience Data

xonauBRIDGE CONSUMER AUDIENCE DATA RANKED #1 IN INDEPENDENT STUDY Company scores best on accuracy in key marketing attribute categories  New York, NY, June 8, 2020 — BRIDGE, the people-based marketing platform that provides a simple-yet-powerful way to reach actual people, today announced that it ranked #1 in an independent study measuring consumer audience data quality. […]

Marketing People-Based Marketing Programmatic
programmatic ad buys

Demystifying Programmatic Advertising: How a Programmatic Advertising Agency Can Transform Your Campaigns

Staying ahead of the curve in today’s digital marketing industry is crucial for businesses aiming to capture the attention of their target audience effectively. Programmatic advertising has emerged as a game-changer, revolutionizing the way businesses approach online advertising. If you’re looking to elevate your marketing strategy, partnering with a Programmatic Advertising Agency can be the […]

Development Marketing People-Based Marketing Targeting
demand side platform, coding on the back end of website or software

From Ad Impressions to Conversions: Maximizing DSP Effectiveness in Digital Marketing

When it comes to digital advertising, visibility and engagement are currencies in their own rights, but the ultimate measure of success lies in conversions—turning viewers into customers. With the proliferation of channels and the increasing sophistication of audiences, advertisers need more than just blanket strategies; they require precision targeting and smarter spending. Demand-side platforms (DSPs) […]

Development Marketing People-Based Marketing Technology
coding on a computer screen, visual representation of demand-side platforms (DSPs)

Strategic Insights: Leveraging DSPs for Targeted Audience Engagement

Brands and businesses in today’s digital landscape may feel is they are constantly vying for the attention of a diversely scattered and incredibly nuanced audience. The age of mass, untargeted advertising has faded into the annals of history, replaced by the precision of targeted audience engagement—a critical factor for any successful marketing strategy. At the […]

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