Demand-side platforms, or DSPs, are pivotal tools in the realm of digital advertising. They are automated, algorithm-driven software platforms that facilitate the buying of digital ad inventory from multiple ad exchanges through Real-Time Bidding (RTB). Over the years, DSPs have evolved and grown in intricacy, taking on a more dominant role in the digital advertising […]
Welcome to our comprehensive guide on demystifying DSPs, also known as Demand-Side Platforms. In the realm of digital marketing, DSPs play a pivotal role. They enable advertisers to purchase digital ad space across multiple sources through one interface, thereby enhancing marketing efficiency. DSPs empower advertisers to take charge of their ad bidding in real-time, offering […]
Recently, the makers of Fortnite took a wild chance, pulling their massively-popular game offline for 48 hours. Users spent lots of time staring at a “black hole,” and Epic Games, the maker of Fortnite, didn’t provide much information about what was happening. The lack of info only drummed up excitement, leading to countless streams, tweets, […]
The metrics that digital marketers have to deal with are bad. There, we said it. Open rates. CTR. Impressions. While offering bits and pieces of the story, none of these metrics actually tell you if a real person saw your message, engaged with it, and bought your product. Sure, old-school metrics serve a purpose — […]
Advertisers are always talking about media buying and planning; it’s easy to get lost in the noise. Here’s a simple breakdown of how media planning can drive the success of your multi-channel campaign.
The metrics that digital marketers have to deal with are bad. There, we said it. Open rates. CTR. Impressions. While offering bits and pieces of the story, none of these metrics actually tell you if a real person saw your message, engaged with it, and bought your product. Sure, old-school metrics serve a purpose — it’s nice […]
[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]We hosted a free webinar this week. It was about moving metal. Perhaps this subject interests you. A key takeaway: car dealers can’t get too wrapped up in any one data point when […]
We hosted a free webinar this week. It was about moving metal. Perhaps this subject interests you. A key takeaway: car dealers can’t get too wrapped up in any one data point when running campaigns. Yes, location-based data is nice. But what’s really nice is location-based data mixed with knowing what’s already in someone’s garage… and knowing […]
Transparency. Accountability. Control. All important things, especially in a world where some publishers and ad tech vendors place a less-than-ideal emphasis on user privacy. But around these parts, we take users’ privacy seriously. The only good privacy policy is one in which you’re completely honest with your users, and we’ve long advocated for unified national […]
Transparency. Accountability. Control. All important things, especially in a world where some publishers and ad tech vendors place a less-than-ideal emphasis on user privacy. But around these parts, we take users’ privacy seriously. The only good privacy policy is one in which you’re completely honest with your users, and we’ve long advocated for unified national privacy law. […]
