Multi-channel, cross-channel and omni-channel marketing tactics are key to creating the ultimate buyer experience, but many do not know the differences between the three terms. They all contain a common thread, utilizing all media channels for an in-depth experience, yet have slight deviations that make them unique.
Twitter turns 10 this year and with it comes an evolution beyond the simple 140-character limit. The new twitter features added this year look to alter the way we use the social networking service.
Twitter has always been known for brevity, but the newest features to the world’s most popular social media platform could change that dramatically in the coming months.The impact of the new Twitter features for marketers is incalculable and can only serve to increase the viability and attractiveness for advertisers looking to use the space.
Back to the Future was a global phenomenon. Pepsi dropped the ball by failing to see the true marketing potential for Pepsi Imperfect and capitalize on the success of the Back to the Future Trilogy.
Eight email marketing tips to maximize the success of holiday campaigns and avoid pitfalls with the potential to damage brand reputation.
Effective email marketing strategies allow a company to deliver offers, provide content, and build a rapport with their audience in order to keep their brand top of mind.