Data Privacy

How content can conquer marketer privacy concerns

Marketers are overwhelmingly wary of privacy impacts on success outcomes, but relief is coming into view Marketers just can’t seem to catch a break.  Two years ago, Covid had them fretting about whether consumers were going to keep spending. Then supply chain disruptions started wreaking havoc on inventory.  Just as these issues finally start to […]

Email
subject line optimization

Subject Line Optimization for the Holidays

As the holiday season approaches, advertisers need to start thinking about ways to improve their marketing strategy. While companies begin to develop their content for the next few months, they’ll want to keep certain best practices in mind. Even if your email content or promotion isn’t especially festive, you can still get creative when it […]

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