Digital marketing continues to evolve by leaps and bounds. One of these exciting evolutions is the use of first-party data for marketing. But what is first-party data? How will it help you reach your target audience more effectively? Let’s take a closer look at why this type of data is so important and how it […]
Why CDP + PII = The Ultimate Dynamic Duo When Gartner began evangelizing the promises of the customer data platform (CDP) in early 2018, it made an important point: “CDP is not a system of record, it’s a system of innovation.” This would help explain why for all of the value CDPs have introduced for […]
PII scary? Not when it’s done right. Somewhere along the way, the perception of personally identifiable information (PII) morphed into a huge scary monster lurking under the bed. “It has nine eyes!” “Sharp claws!” “It eats children!” For what it’s worth, the naysayers, privacy hawks, and even your average consumer could be forgiven for having […]
