Content Marketing People-Based Marketing
group of people walking

Customer-Centric Marketing: A Deep Dive into People-Based Marketing

In today’s fast-paced and competitive business landscape, building strong and lasting relationships with customers is more crucial than ever. As technology continues to advance, traditional marketing strategies are becoming less effective in engaging with people on a personal level. This has led to the rise of customer-centric marketing, which focuses on understanding and meeting the […]

Best Practices Connected TV Data Marketing People-Based Marketing Targeting Tech

Unlocking the Potential of Connected TV for Your Marketing Strategy

In today’s society, we are interconnected and rely heavily on technology to stay connected with others. One such technology is Connected TV, a smart TV that connects to the internet and allows the user to stream content, play games, and access apps. Connected TV opens several new opportunities for marketers, both large and small businesses, […]

Best Practices Connected TV Data Marketing People-Based Marketing Tech
Woman relaxing at home in evening and streaming TV

Connected TV Advertising: A Marketer’s Guide to Reaching a Fragmented Audience

In today’s fast-paced digital world, traditional TV advertising is no longer the go-to method to reach a mass audience. Connected TV (CTV) is transforming the way viewers consume television content and subsequently how advertisers are approaching their advertising strategy. CTV provides marketers with the opportunity to reach a fragmented audience in a highly targeted, measurable, […]

Best Practices Email Marketing People-Based Marketing Technology
email

Why Email Marketing Remains a Powerhouse in Digital Advertising

There’s no denying the power of digital marketing today. From social media to search engine optimization, businesses have a range of digital marketing strategies at their disposal. However, in the midst of all these, email marketing remains one of the most effective ways to reach customers. In this blog post, we’ll explore why email marketing […]

Best Practices Development People-Based Marketing
lead generation

Mastering Lead Generation: Strategies for Business Growth

Lead generation is the lifeblood of business growth, a process where interest within a target market is identified, nurtured, and transformed into a pipeline of potential customers. At its core, lead generation is about making connections and building relationships with people who have shown interest in your products or services. It’s not just about quantity; […]

People-Based Marketing Programmatic
programmatic ad buys

Programmatic Advertising Agencies: Best Practice for Effective Campaigns

When it comes to the state of digital marketing in 2024, programmatic advertising has emerged as a recent game-changer. As businesses strive for more efficient and targeted marketing strategies, the role of programmatic advertising agencies has become increasingly crucial. In this blog, we delve into the best practices that these agencies employ to run effective […]

People-Based Marketing Programmatic

Unlocking the Potential of Data-Driven Marketing: Insights from a Programmatic Advertising Agency

The influence of data is more significant than ever. Ad spending has made a strong comeback in the latter part of last year, setting the stage for a promising start to 2024. Yet, amidst this resurgence, consumers are expressing a collective ‘Enough!’, indicating a notable shift in dynamics. In a digital landscape where consumers wield […]

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