Audience Insights Data Identity Resolution PII
red flags

Walking The PII Talk

Walking the PII Talk AdExchanger was out recently with a great primer on how to evaluate an identity solution. The tl;dr is to respect privacy, focus on value, enhance data for targeting, and create a single view of the customer.  Yes! Yes, yes, yes! It’s obvious, right? So…why aren’t more companies doing all these things?  […]

Audience Insights Connected TV Multi-Channel
political advertising

Political Advertising Is Moving to Connected TV

It’s time to throw out the political advertising playbook from previous election cycles. Television has long been the mainstay for political advertising strategies. The Dwight Eisenhower campaign in 1952 elevated TV as the primary channel for politicians to connect with registered voters across the country. However, there’s been a change in consumer viewing habits. As […]

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