Staying ahead of the digital marketing curve requires embracing innovative strategies, specifically programmatic advertising. As businesses increasingly turn to programmatic advertising to enhance their online presence, the role of a programmatic advertising agency becomes paramount. In this blog, we will explore the fundamentals of programmatic advertising, the crucial functions of these specialized agencies, and the […]
Staying ahead of the curve when it comes to the digital world, especially digital advertising, can be crucial yet daunting for businesses looking to maximize their reach and impact. Programmatic advertising, however, has recently emerged as a handy solution to this problem by leveraging automation and data-driven insights to revolutionize the way ads are bought […]
Today is Data Privacy Day, an international effort to empower individuals and encourage businesses to respect privacy, safeguard data and enable trust. At BRIDGE, we’re dedicated to this mission every day of the year. As data continues to power incredible opportunities for marketers and consumers alike, cultural and regulatory forces are increasingly shaping its use. […]
Welcome to our deep dive into the world of demand-side platforms, or DSPs. For those unfamiliar with the term, DSPs are automated buying platforms where advertisers can purchase digital ad inventory from publishers across the internet. These platforms bring efficiency, transparency, and flexibility to the digital advertising process, allowing advertisers to reach their target audience […]
If you want to win a local election, the path to victory lies in maximizing your digital marketing efforts to reach under-served voters. You need to make sure none of your budget is wasted, and that you only reach real voters in your electorate (and not, say, bots, or those who won’t vote). BRIDGE now […]
In the constantly evolving world of digital advertising, Demand-Side Platforms (DSPs) have emerged as a powerful tool for marketers aiming to maximize the efficacy of their campaign performance. A DSP is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. By leveraging the […]
Demand-side platforms, or DSPs, are pivotal tools in the realm of digital advertising. They are automated, algorithm-driven software platforms that facilitate the buying of digital ad inventory from multiple ad exchanges through Real-Time Bidding (RTB). Over the years, DSPs have evolved and grown in intricacy, taking on a more dominant role in the digital advertising […]
It’s a jungle out there. And for the modern agency, it’s adapt or die. Consider this quote from Michael Kassan, the chairman and CEO of MediaLink. He says: “Nobody has a crystal ball and nobody can say the agency of the future will be this way or that way. But what we can say is […]
On January 1st, the California Consumer Privacy Act goes into effect. It’s the nation’s strictest privacy law yet and is paving the way for other states to act. The CCPA is the first of potentially many jurisdictional laws meant to protect U.S. consumers and will help close the gap between where laws currently are and […]
Recently, the makers of Fortnite took a wild chance, pulling their massively-popular game offline for 48 hours. Users spent lots of time staring at a “black hole,” and Epic Games, the maker of Fortnite, didn’t provide much information about what was happening. The lack of info only drummed up excitement, leading to countless streams, tweets, […]