The beginning steps of your creative process are always the most difficult to tackle. All you need is some sort of astounding revelation to get your project going. Fortunately, there are many ways to get your brain thinking and unstick your creative process. Everyone has his or her own unique way of spurring that noteworthy idea. Here are just a few creative process steps that will get your gears grinding.
With hundreds of emails flooding people’s inbox on a daily basis it’s more important than ever to stand out amongst the muck. It’s true, email marketing is hugely effective in acquiring new customers, but if you’re looking to get the highest return on investment, strategic and insightful habits need to start from the very beginning.
728×90, 300×250, 320×50, and 300×50 banner ads are some of the most highly performing ad specifications in the industry. Optimize your campaign success by learning the pros and cons of different size banner ads for desktop, tablet, and mobile.
Behavioral segmentation is defined as breaking your target market into distinct subcategories based on how they respond to your brand. This practice is key to understanding your target market and creating an effective email campaign to drive conversions.
Multi-channel, cross-channel and omni-channel marketing tactics are key to creating the ultimate buyer experience, but many do not know the differences between the three terms. They all contain a common thread, utilizing all media channels for an in-depth experience, yet have slight deviations that make them unique.
Every promotional email has 3 goals: open, engage & convert. Learn how to maximize the success of promotional email campaigns with these tips.
Twitter turns 10 this year and with it comes an evolution beyond the simple 140-character limit. The new twitter features added this year look to alter the way we use the social networking service.
This reminder email worked. I opened, clicked, and made a purchase. But why was it effective? Let’s break down the reminder email and my subsequent behavior. Recently, as I was scrolling through my emails one particular subject line caught my eye, “Reminder – Don’t Forget your Mileage Points are Expiring this October.” This subject piqued […]
Make a great first impression with a striking email header. With all the advancements in email design and development, text-alone emails don’t stand a chance in today’s world. Emails need to grab the reader’s attention and wow them. Whether you’re crafting a marketing email for your business or sending out a company newsletter, consider these […]
What’s next for email creative? Here are our top three email trends to look out for in 2016. 1. Interactive Email Creatives A few brands have experimented with pushing the envelope of email design by creating carousel-type elements, hamburger menus, and interactive features in their emails. The very progressive and skilled email designers are looking […]
