Audience Insights Best Practices Marketing People-Based Marketing
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Maximize your marketing momentum with January’s top audiences

Do you know who you’re targeting with your marketing efforts this month? At a time of year when users are online more than ever, it now becomes the marketer’s job to understand who their key audience is and to tailor their ads accordingly for the best possible results. That’s why we’ve compiled four featured audiences […]

Data Featured Marketing News People-Based Marketing Privacy
cookies, destruction of cookies

No cookies, no problem: Finding success in a post-cookie world with BRIDGE

As we usher in 2024, a seismic shift has already transformed digital marketing as we know it. Google has officially disabled third-party cookies in 1% of global Chrome users. This marks only the beginning of a year-long plan to completely phase out all third-party cookies on its browser through a new feature called Tracking Protection, […]

Best Practices Marketing People-Based Marketing
digital marketing, glossary

A digital marketing glossary for the modern marketer

As the digital marketing industry evolves, staying updated with the latest trends, skills, and terminology is key to success. This comprehensive guide outlines 50 essential marketing terms you should familiarize yourself with. Whether you’re a seasoned marketer or a budding professional, this glossary is a valuable resource. The Basics Understanding the basics of digital marketing […]

People-Based Marketing Programmatic Technology
artificial intelligence, brain, data mapping

AI & Programmatic Advertising: A match made in ad-tech heaven

Programmatic advertising has seen a phenomenal evolution over the last decade. At its core, it involves the automated buying and selling of online advertising, making the entire advertising process more efficient and precise. Unlike traditional methods that involve human negotiations and manual insertion orders, programmatic advertising leverages machine learning to purchase display space. However, the […]

Audience Insights Best Practices Marketing People-Based Marketing Personalization Seasonal Segments Targeting
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New Year, New Audience

Don’t Miss Out On These Featured First Party Audiences for December At BRIDGE, our mission is clear: to connect marketers with their true buying audience. In a world full of marketing noise, we pride ourselves on truly understanding people on an individual level. Unlike other providers, we’ll never target using cookies or without knowing the […]

Best Practices Email Marketing People-Based Marketing
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Are You Tracking the Right Email Metrics? Shifting Towards People-Based Analytics for Marketing Success

Since the start of the digital age, email marketing has been the gold standard for connecting businesses with their audience. However, the conventional metrics (e.g. opens and clicks) we’ve long relied on to gauge success are missing the mark. In an industry where personalized experiences are becoming necessary, it’s time to question if traditional metrics […]

Best Practices Content Marketing People-Based Marketing Segmentation
two folders on a desktop, 2023 to 2024

Looking Ahead: Marketing Strategies for 2024

As we approach 2024, it is increasingly important for businesses to take a proactive approach toward their marketing goals. Success in the coming year will not be about reacting to changes as they occur, but instead about predicting them and preparing accordingly. This includes understanding emerging trends, such as the rise of artificial intelligence and […]

Best Practices Culture Marketing People-Based Marketing Targeting Tech
holiday shopping market

Turn Browsers into Buyers: Holiday Marketing Strategies for Businesses

The holiday season is more than just a time for cozy sweaters and festive decorations; it’s also a prime opportunity for businesses to reach existing and new customers. Going digital this holiday season is the key to turning those online window shoppers into excited buyers. With projections showing half of consumers will have made purchasing […]

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