Tentpole marketing is a dynamic approach that includes strategically centering your promotional activities around significant events that capture public attention. The term originated in Hollywood, where it was used to describe the palpable excitement and anticipation surrounding movie releases, especially during their opening weekend. Today, this approach extends beyond the movie industry to encompass various […]
In recent years, the way people search for information on the internet has evolved significantly. The growing popularity of voice-activated virtual assistants and smart speakers has led to a surge in voice searches. This shift has given rise to a new field of search engine optimization (SEO) called voice search. Marketers need to understand the […]
Studies show that email marketing generates $36 for every $1 spent, establishing it as one of the most effective digital marketing strategies for businesses looking to connect with their target audience. With its ability to directly reach individuals in their personal inboxes, email marketing offers a unique opportunity for businesses to engage and convert prospects […]
Businesses are continuously seeking innovative digital strategies to reach and engage their target audience effectively. One such game-changer is the integration of Artificial Intelligence (AI) into digital marketing practices. With its ability to analyze vast amounts of data and automate processes, AI has transformed the way businesses connect with their customers. It seems that the […]
The automotive industry is a dynamic and competitive space. With new models, emerging technologies and changing customer needs, auto dealerships need to stay ahead of the curve to attract and retain customers. Digital marketing plays a crucial role in achieving this goal. Automotive marketing refers to the various strategies and techniques that auto dealerships use […]
Running a successful political campaign requires more than having a good platform, it also requires a well-informed strategy. A successful digital ad campaign is no exception. Whether you’re running for office or advertising for a political party, the use of data such as voter type, registration status, political influencers, charitable contributions, and more can help […]
It’s no surprise that businesses need effective strategies to connect with their target audience in today’s digital age. With an abundance of advertising channels and the rise of ad fraud, it can be challenging to ensure that your message reaches real people who are genuinely interested in the product or service you are offering. This […]
Businesses of all sizes are increasingly relying on digital advertising to reach and engage with their target audience. As of 2023, 72% of overall marketing budgets get put toward digital marketing channels. In our rapidly changing online landscape, it can be overwhelming for companies to navigate the complexities of digital marketing. There’s an alarming amount […]
Recession-proofing your business is crucial for survival and growth during economic downturns. While it’s natural to want to cut back on expenses during tough times, research has proven that businesses that invest in marketing during recessions are more likely to come out ahead once the economy rebounds. Digital marketing allows businesses to reach a wider […]
Big Tech’s walled gardens have become inhospitable and overgrown – time to take your ad dollars elsewhere Big Tech’s ad spend appetite is larger than ever but the value it can offer has perhaps never been lower. We are witnessing a digital ad industry in flux. Regulation is playing a role, but as Big Tech […]
