Data Identity Resolution PII Privacy
personally identifiable information

PII Is Not The Devil

PII scary? Not when it’s done right. Somewhere along the way, the perception of personally identifiable information (PII) morphed into a huge scary monster lurking under the bed.  “It has nine eyes!” “Sharp claws!” “It eats children!” For what it’s worth, the naysayers, privacy hawks, and even your average consumer could be forgiven for having […]

Audience Insights Data Identity Resolution
bridge connect

Meet BRIDGE CONNECT℠ | Consumer Audience Database That is Accurate, Timely, & Complete

Our Consumer Audience Database That is Accurate, Timely, & Complete The digital advertising industry has a major problem. Only one-quarter of all digital ad spend ever reaches actual people.  At BRIDGE, we have the solution. Meet BRIDGE CONNECT℠, our consumer audience database that is accurate, timely, and complete. We’ve always been known for the power […]

People-Based Marketing

Personalization at Scale: Implementing People-Based Marketing Strategies

People-based marketing is a data-driven approach to targeting and engaging with individual customers. It focuses on building personalized relationships with customers by using their behavior, preferences, and interests to tailor marketing efforts specifically for them. This type of marketing has emerged as a response to the saturation of traditional mass marketing methods. With the rise […]

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