Best Practices Data Identity Resolution Marketing Personalization Privacy

3 Ways Marketers are Navigating Industry Changes

The industry is at a tipping point due to new regulatory changes. Marketers are facing continuous digital disruption and the challenges of ever-changing regulations. Marketers have a lot to think about when it comes to personalizing marketing communications and connecting with real people in a cookie-less future. According to a recent Forrester survey of brand and agency […]

Marketing

Privacy vs Personalization – How Marketers Manage the Balance

Delivering personalized experiences to customers has become increasingly difficult leaving marketers frustrated at every turn. And it’s little wonder, with consumers more protective of their data, greater scrutiny by regulators, evolving and inconsistent privacy regulations, and changes by technology companies like Google and Apple. Although consumers have become cautious about sharing their data, research shows […]

Marketing

Marketing Personalization vs Data Privacy Compliance

The number of consumer data privacy bills increased from 2019 to 2020, with bills considered in at least 30 states and Puerto Rico. This is exemplary of how marketers are being forced to consider continually increasing restrictions regarding privacy each year. The need to reach customers in more personalized ways has continued to grow as […]

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