Digital marketing continues to evolve by leaps and bounds. One of these exciting evolutions is the use of first-party data for marketing. But what is first-party data? How will it help you reach your target audience more effectively? Let’s take a closer look at why this type of data is so important and how it […]
Big Tech’s walled gardens have become inhospitable and overgrown – time to take your ad dollars elsewhere Big Tech’s ad spend appetite is larger than ever but the value it can offer has perhaps never been lower. We are witnessing a digital ad industry in flux. Regulation is playing a role, but as Big Tech […]
Why are you waiting to upgrade to a people-based marketing strategy? Google just can’t seem to quit cookies. A confluence of factors are to blame, but chief among them is Google’s inability to develop a suitable replacement. It’s not like it hasn’t had the time or the money. Remember, cookies were initially set to be […]
Why that’s a good thing and how targeting actual people will bring much-needed change to the fraud-filled, bloated political advertising game Fall is approaching in an even-numbered year. That means inboxes are bracing for an onslaught of political advertising. Actually, it’s already begun and shows no signs of slowing. More than $8B was spent on […]
Marketers are overwhelmingly wary of privacy impacts on success outcomes, but relief is coming into view Marketers just can’t seem to catch a break. Two years ago, Covid had them fretting about whether consumers were going to keep spending. Then supply chain disruptions started wreaking havoc on inventory. Just as these issues finally start to […]
Exploring pseudo-anonymized data performance woes and plotting a path ahead There’ve been experiments where monkeys are just as likely to make a good or bad stock pick as the experts. Could the same scenario be playing out when it comes to identifying a “targeted” audience for serving up digital ads? The answer is an emphatic […]
Your next customer is out there. It’s time to get your marketing messages in front of the right people using our custom segments.
Cookies are going away and Big Tech players are trying to find a quick fix for ad personalization. The latest fix? Google Topics.
Small businesses stand on the front lines of a battle with inflation, bringing new urgency to maximize marketing ROI.
And now it’s time for a breakdown Our last post focused on the hidden value of data trapped in silos. Today we’ll cover the steps B2B and B2C companies can take right now to break this data free in pursuit of improved profitability. The past 18 months threw many companies for a loop. Many attempted to […]
