College football Saturdays are more than just a game day. They’re a cultural phenomenon that unites fans, sparks rivalries, and creates an electrifying atmosphere. As a digital marketer, capitalizing on the massive viewership and passionate fan base during college football Saturdays can provide an exceptional opportunity to enhance brand visibility and engagement. In this blog […]
Tentpole marketing is a dynamic approach that includes strategically centering your promotional activities around significant events that capture public attention. The term originated in Hollywood, where it was used to describe the palpable excitement and anticipation surrounding movie releases, especially during their opening weekend. Today, this approach extends beyond the movie industry to encompass various […]
In recent years, the way people search for information on the internet has evolved significantly. The growing popularity of voice-activated virtual assistants and smart speakers has led to a surge in voice searches. This shift has given rise to a new field of search engine optimization (SEO) called voice search. Marketers need to understand the […]
Studies show that email marketing generates $36 for every $1 spent, establishing it as one of the most effective digital marketing strategies for businesses looking to connect with their target audience. With its ability to directly reach individuals in their personal inboxes, email marketing offers a unique opportunity for businesses to engage and convert prospects […]
Businesses are continuously seeking innovative digital strategies to reach and engage their target audience effectively. One such game-changer is the integration of Artificial Intelligence (AI) into digital marketing practices. With its ability to analyze vast amounts of data and automate processes, AI has transformed the way businesses connect with their customers. It seems that the […]
The automotive industry is a dynamic and competitive space. With new models, emerging technologies and changing customer needs, auto dealerships need to stay ahead of the curve to attract and retain customers. Digital marketing plays a crucial role in achieving this goal. Automotive marketing refers to the various strategies and techniques that auto dealerships use […]
Businesses of all sizes are increasingly relying on digital advertising to reach and engage with their target audience. As of 2023, 72% of overall marketing budgets get put toward digital marketing channels. In our rapidly changing online landscape, it can be overwhelming for companies to navigate the complexities of digital marketing. There’s an alarming amount […]
Digital marketing continues to evolve by leaps and bounds. One of these exciting evolutions is the use of first-party data for marketing. But what is first-party data? How will it help you reach your target audience more effectively? Let’s take a closer look at why this type of data is so important and how it […]
Big Tech’s walled gardens have become inhospitable and overgrown – time to take your ad dollars elsewhere Big Tech’s ad spend appetite is larger than ever but the value it can offer has perhaps never been lower. We are witnessing a digital ad industry in flux. Regulation is playing a role, but as Big Tech […]
Why are you waiting to upgrade to a people-based marketing strategy? Google just can’t seem to quit cookies. A confluence of factors are to blame, but chief among them is Google’s inability to develop a suitable replacement. It’s not like it hasn’t had the time or the money. Remember, cookies were initially set to be […]
