Advertisers are always talking about media buying and planning; it’s easy to get lost in the noise. Here’s a simple breakdown of how media planning can drive the success of your multi-channel campaign.
Let’s assume for a moment that you’re not running a paid search marketing campaign for yourself or a client. But you’re doing some other things very well, especially at the top of the funnel. You’ve built an audience and are running highly-successful display campaigns. You’re killing it on Facebook. Ditto for email. Things are running […]
Marketers have a problem. They’re not sure they’re talking to real people. This is an issue, as you can imagine. The inability to accurately track who your message is hitting across a litany of devices — the inability to know if your ads are even hitting real people (and not bots) — creates a host […]
Location data: it’s useful. C-suite execs use it to identify new markets and improve customer service. Retailers use it to understand who comes to their store. Car dealers use it to know if you’ve been near one of their lots lately. It’s an essential tool in any marketer’s arsenal, providing insight into user behavior, consumption […]
Coming soon: fireworks. And hot dogs. And burgers. And lots of red, white and blue tank tops. Oh, and an effective July 4th marketing campaign from your brand, agency, retailer, or charcoal, gas, or electric grill company. Yep, Independence Day is approaching fast. Anyone looking to market something — from gyms with summer specials to […]
5G is going to be a big deal. It’s predicted that over 1.4 billion devices will be running on the fifth-generation network technology by 2025. According to PCMag, you’ll be seeing the first big 5G applications to pop up around 2021 or 2022. Before that, you’ll see wireless carriers mentioning 5G as they compete for […]
The ability to attract and convert prospects into potential customers is paramount to the success of any business, in any day and age, but most especially now. This process, commonly known as lead generation, is an artful balance of strategy and execution. With the myriad of online avenues available, it’s crucial to have a clear […]
As the digitization of consumer spaces accelerates, programmatic advertising has emerged not just as an option for marketers, but as the crucible within which innovative, data-driven strategies are forged. It’s a dynamic, ruthless marketplace where your approach is either in perpetual motion, adapting at every turn, or is swiftly labeled ‘obsolete.’ Programmatic advertising is a […]
Programmatic advertising has recently emerged as a pivotal digital marketing strategy, revolutionizing how businesses target and engage with their audience. Programmatic advertising refers to the automated buying and selling of online advertising space, using sophisticated algorithms and data analysis to deliver ads to a specific audience in real time. This approach not only enhances efficiency […]
The landscape of advertising has morphed dramatically in the digital age, with programmatic advertising now frontier territory for brands seeking to captivate increasingly fragmented consumer attention. With billions spent annually on programmatic campaigns, the quest to measure success is more than just diligent number-crunching – it’s a strategic imperative that separates the agile from the […]
