Advertisers are always talking about media buying and planning; it’s easy to get lost in the noise. Here’s a simple breakdown of how media planning can drive the success of your multi-channel campaign.
Marketers have a problem. They’re not sure they’re talking to real people. This is an issue, as you can imagine. The inability to accurately track who your message is hitting across a litany of devices — the inability to know if your ads are even hitting real people (and not bots) — creates a host […]
Transparency. Accountability. Control. All important things, especially in a world where some publishers and ad tech vendors place a less-than-ideal emphasis on user privacy. But around these parts, we take users’ privacy seriously. The only good privacy policy is one in which you’re completely honest with your users, and we’ve long advocated for unified national […]
In its attempts to recruit younger workers, the government is facing some challenges. Since the 1980s, the median age of the federal workforce has climbed from 30 to 42. Around 7% of the federal workforce is under the age of 30. According to LinkedIn, “government” is one of the industries losing the most millennial job […]
The ability to attract and convert prospects into potential customers is paramount to the success of any business, in any day and age, but most especially now. This process, commonly known as lead generation, is an artful balance of strategy and execution. With the myriad of online avenues available, it’s crucial to have a clear […]
In the world of business-to-business (B2B) marketing, generating leads is crucial for sales and growth. This guide is designed to help you, whether you’re an experienced marketer or just starting out, with clear insights, strategies, and steps to improve your B2B lead generation. It’s all about making your efforts more effective and getting better results. […]
In an era where digital marketing is both complex and indispensable, businesses often find themselves navigating a daunting landscape. From garnering trust through data transparency, and battling ad fraud, to seamlessly managing multi-channel marketing efforts, the challenges are numerous. Enter BRIDGE, a cutting-edge platform specifically designed to support small business owners and marketers in their […]
As the digitization of consumer spaces accelerates, programmatic advertising has emerged not just as an option for marketers, but as the crucible within which innovative, data-driven strategies are forged. It’s a dynamic, ruthless marketplace where your approach is either in perpetual motion, adapting at every turn, or is swiftly labeled ‘obsolete.’ Programmatic advertising is a […]
Programmatic advertising has recently emerged as a pivotal digital marketing strategy, revolutionizing how businesses target and engage with their audience. Programmatic advertising refers to the automated buying and selling of online advertising space, using sophisticated algorithms and data analysis to deliver ads to a specific audience in real time. This approach not only enhances efficiency […]
The landscape of advertising has morphed dramatically in the digital age, with programmatic advertising now frontier territory for brands seeking to captivate increasingly fragmented consumer attention. With billions spent annually on programmatic campaigns, the quest to measure success is more than just diligent number-crunching – it’s a strategic imperative that separates the agile from the […]